Rachel L. Holloway

Rachel L. Holloway, Vice Provost for Undergraduate Academic Affairs

Rachel L. Holloway, Vice Provost for Undergraduate Academic Affairs
Rachel L. Holloway, Vice Provost for Undergraduate Academic Affairs

Department of Communication
104 Burruss Hall
800 Drillfield Dr.
Blacksburg, VA 24061
540-231-4167 | rhollowa@vt.edu

Rachel L. Holloway is Vice Provost for Undergraduate Academic Affairs in the Department of Communication. Holloway investigates rhetorical and media strategies used in political and corporate campaign discourse.  

  • National Communication Association
  • Association for Education in Journalism and Mass Communication
  • Public Relations Society of America
  • Southern States Communication Association
  • Ph.D. Purdue University, 1990
  • M.A. Purdue University, 1985
  • B.A. Morehead State University, 1983

Books

Tedesco, John  C., & Holloway, Rachel  L. (2007/in press). Countering deceptive health promotion: Measuring health literacy effects.  Business Research Yearbook.

Tedesco, John C. and Rachel Holloway. (2005).  "Deceptive health promotion:  Barriers to health literacy."  Studies in Communication Sciences, 5:2, 99-110.

Holloway, Rachel L. (2005) "Political Conventions of 2004:  A Study in Character and Contrast."  pp. 29-73.  In Robert E. Denton, Jr., Ed., The 2004 Presidential Campaign:  A Communication Perspective.  Lanham, MD:  Rowman & Littlefield.

Holloway, Rachel L. (2003). "Clinton's Televised Town Meetings as a Political Strategy: The Illusion of Control" In Robert E. Denton, Jr. and Rachel L. Holloway, Eds. Images, Scandal, and Communication Strategies of the Clinton Presidency.  Westport, CN:  Praeger Publishing.  

Holloway, Rachel L. and Greg Leichty, "Threats to Children as Cultural Topos:  The Tobacco Wars."  A paper presented at the annual meeting of the National Communication Association, November 11, 2000.

Holloway, Rachel L.  "The Clintons and the Health Care Crisis:  Opportunity Lost, Promise Unfulfilled In The Clinton Presidency:  Images, Issues, and Communication Strategies," pp. 159-188.  Eds. Robert E. Denton, Jr. and Rachel L. Holloway.  Westport, CN:  Praeger, 1996.

Selected Presentations

"Evangelicals Go Green: Religion, Environment, and Politics." With Robert E. Denton, Jr. Presented at the annual meeting of the Southern States Communication Association annual meeting, April 3, 2008

"Trans fat and Public Health: An Issue Management Perspective."  Presented at the annual meeting of the Southern States Communication Association annual meeting, April 3, 2008

Tedesco, John  C., & Holloway, Rachel  L. (2007). Countering deceptive health promotion: Measuring health literacy effects.  Business Research Yearbook.

Preston, Marlene M. and Rachel L. Holloway, (2006). "Case Study of a Basic Course:  Using Assessment to Legitimize Innovation."  Basic Communication Course Annual, Volume 18.

Tedesco, John C. and Rachel Holloway. (2005).  "Deceptive health promotion:  Barriers to health literacy."  Studies in Communication Sciences, 5:2, 99-110.

Teaching Interests

Undergraduate courses in public relations principles, campaigns, and issue management.  Graduate courses in communication theory, public relations theory and practice, and crisis and issue management.   

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