Rachel L. Holloway

Vice Provost for Undergraduate Academic Affairs

Office

104 Burruss Hall
800 Drillfield Dr.
Blacksburg, VA 24061

Phone

540-231-4167

Email

Department Membership

Communication

Professional Activities

  • National Communication Association
  • Association for Education in Journalism and Mass Communication
  • Public Relations Society of America
  • Southern States Communication Association

Education

  • Ph.D. Purdue University, 1990
  • M.A. Purdue University, 1985
  • B.A. Morehead State University, 1983

Research Interests

Holloway investigates rhetorical and media strategies used in political and corporate campaign discourse.  

Selected Publications

Books

Tedesco, John  C., & Holloway, Rachel  L. (2007/in press). Countering deceptive health promotion: Measuring health literacy effects.  Business Research Yearbook.

Tedesco, John C. and Rachel Holloway. (2005).  "Deceptive health promotion:  Barriers to health literacy."  Studies in Communication Sciences, 5:2, 99-110.

Holloway, Rachel L. (2005) "Political Conventions of 2004:  A Study in Character and Contrast."  pp. 29-73.  In Robert E. Denton, Jr., Ed., The 2004 Presidential Campaign:  A Communication Perspective.  Lanham, MD:  Rowman & Littlefield.

Holloway, Rachel L. (2003). "Clinton's Televised Town Meetings as a Political Strategy: The Illusion of Control" In Robert E. Denton, Jr. and Rachel L. Holloway, Eds. Images, Scandal, and Communication Strategies of the Clinton Presidency.  Westport, CN:  Praeger Publishing.  

Holloway, Rachel L. and Greg Leichty, "Threats to Children as Cultural Topos:  The Tobacco Wars."  A paper presented at the annual meeting of the National Communication Association, November 11, 2000.

Holloway, Rachel L.  "The Clintons and the Health Care Crisis:  Opportunity Lost, Promise Unfulfilled In The Clinton Presidency:  Images, Issues, and Communication Strategies," pp. 159-188.  Eds. Robert E. Denton, Jr. and Rachel L. Holloway.  Westport, CN:  Praeger, 1996.

Additional Information

Selected Presentations

"Evangelicals Go Green: Religion, Environment, and Politics." With Robert E. Denton, Jr. Presented at the annual meeting of the Southern States Communication Association annual meeting, April 3, 2008

"Trans fat and Public Health: An Issue Management Perspective."  Presented at the annual meeting of the Southern States Communication Association annual meeting, April 3, 2008

Tedesco, John  C., & Holloway, Rachel  L. (2007). Countering deceptive health promotion: Measuring health literacy effects.  Business Research Yearbook.

Preston, Marlene M. and Rachel L. Holloway, (2006). "Case Study of a Basic Course:  Using Assessment to Legitimize Innovation."  Basic Communication Course Annual, Volume 18.

Tedesco, John C. and Rachel Holloway. (2005).  "Deceptive health promotion:  Barriers to health literacy."  Studies in Communication Sciences, 5:2, 99-110.

Teaching Interests

Undergraduate courses in public relations principles, campaigns, and issue management.  Graduate courses in communication theory, public relations theory and practice, and crisis and issue management.