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Adrienne Holz

Adrienne Holz, Associate Professor

Adrienne Holz portrait
Adrienne Holz, Associate Professor

School of Communication
108 Shanks Hall
181 Turner St. NW
Blacksburg, VA 24061
540-231-1671 |

Adrienne Holz is an associate professor in the School of Communication.

  • Health Communication
  • Media Effects
  • Media Portrayals of Gender, Race, and Sexuality
  • Social Impact of New Communication Technology
  • Entertainment Media Content and Effects
  • PhD, Virginia Tech
  • MA, Virginia Tech
  • BA, University of North Carolina at Chapel Hill
  • Association for Education in Journalism and Mass Communication
  • International Communication Association
  • Second Place Faculty Paper, Entertainment Studies Interest Group, Association for Education in Journalism and Mass Communication, Denver, CO, August, 2010: Times change, but trailers don’t: Violent and sexual content in a decade of movie trailers. 
  • Phi Kappa Phi Honor Society (Inducted 2008)
  • Virginia Tech Grant Writing Institute Participant (June 2006) Virginia Tech, Blacksburg, Virginia, $1,000.00 stipend

Journal Articles

Mackay, J., & Holz Ivory, A. (in press). Smartphones, tablets, and transforming journalistic routines. Electronic Journal of Communication. 

Limperos, A., Waddell, T. F., Holz Ivory, A., & Ivory, J. (in press). Psychological and Physiological Reponses to Stereoscopic 3D Presentation in Handheld Digital Gaming: Comparing the Experiences of Frequent and Infrequent Game Players. Presence.

Holz Ivory, A., Fox, J., Waddell, T. F., & Ivory, J. (2014). Sex role stereotyping is hard to kill: A field experiment measuring social responses to user characteristics and behavior in an online multiplayer first-person shooter game. Computers in Human Behavior, 35, 148-156.

Holz Ivory, A., & Kaestle, C. E. (2013). Effects of profanity in video game content on players’ hostile expectations and other responses. Journal of Broadcasting and Electronic Media, 57, 224-241.

Book Chapters

Holz Ivory, A., & Ivory, J. D. (2013). Food and beverage advergames are playing with children’s health. In C. Pardun (Ed.), Advertising and society: Controversies and consequences (2nd ed., pp. 210-218). Hoboken, NJ: Wiley-Blackwell.

Tedesco, J. C., & Holz Ivory, A. (2009). Investigating real-time response measures for public health campaign messages. In Maier, M., Maurer, M., Reinemann, C., Meyer, V., & Maier, J. (Eds.), Real-time Response Measurement in the Social Sciences. Frankfurt, Germany: Peter Lang.

  • Holz Ivory, Adrienne (Co-Principal Investigator), Ivory, James (Principal Investigator), Herr, Paul (Co-Principal Investigator), Magee, Robert (Co-Principal Investigator), "Virtual Environment-Based Field Research on Economic and Consumer Behavior, Decision-Making, and Social Interaction," Sponsored by Virginia Tech Institute for Society, Culture and Environment, Virginia Tech, $15,800.00. (May 2013 - Present).

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