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Nneka Logan

Nneka Logan, Associate Professor

Nneka Logan
Nneka Logan, Associate Professor

School of Communication
107 Shanks Hall
181 Turner Street
Blacksburg, VA 24061
540-231-1749 |

Dr. Logan’s research and teaching focuses on public relations, artificial intelligence, corporate social responsibility, race and diversity. Her work has been published in the Journal of Public Relations ResearchPublic Relations ReviewPublic Relations Inquiry, the Journal of Business Ethics and in other scholarly outlets. Prior to earning her doctorate, Dr. Logan worked in a variety of communication roles for a multibillion-dollar corporate organization and its subsidiaries where she managed internal, external and executive communication strategies, tactics, projects and programs. She presents her research at national and international conferences and has won several awards for her academic and industry work.

  • Public Relations
  • Artificial Intelligence
  • Corporate Communication
  • Corporate Social Responsibility
  • Race and Diversity
  • PhD, Georgia State University
  • MA, Georgia State University
  • BA, University of Georgia
  • National Communication Association
  • Association for Education in Journalism and Mass Communication
  • Public Relations Society of America
  • 2018 National Merit Distinction Program Award Winner, Virginia Tech, Department of Communication and the College of Liberal Arts and Human Sciences.
  • 2016 Top Faculty Paper Award Winner, Public Relations Division, National Communication Association (NCA). The Flint water crisis: An analysis of public relations as a mediator between natural and artificial persons. 
  • 2012: Golden Flame Award, Communication Management Category/Strategic Communication Processes for Manheim’s Simulcast Everywhere Product Launch, International Association of Business Communicators (IABC). 
  • 2006: Phoenix Award Certificate of Excellence, Magazine Category for the Xchange Magazine: Hurricane Katrina Special Issue, Public Relations Society of America  (PRSA), Atlanta Chapter.

Journal Articles

  • Logan, N. (2018). Corporate personhood and the corporate responsibility to race. Journal of Business Ethics.
  • Ciszek. E., & Logan N. (2018). Challenging the dialogic promise: how Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media. Journal of Public Relations Research. 2018, 30(3), 115-127.
  • Logan, N. (2018). The Flint water crisis: An analysis of public relations as a mediator between human and corporate persons. Public Relations Review, 44(1), 47-55.
  • Logan, N. (2018). The rise of the railroad in Virginia: A historical analysis of the emergence of corporate public relations in the United States. Public Relations Inquiry, 7(1), 5-23.
  • Logan, N. (2016). The Starbucks Race Together Initiative: Analyzing a public relations campaign with critical race theory. Public Relations Inquiry, 5(1), 93-113.
  • Logan, N. (2014). Corporate voice and ideology: An alternate approach to understanding public relations history. Public Relations Review, 40(4), 661-668.
  • Logan, N. (2011). The white leader prototype: A critical analysis of race in public relations. Journal of Public Relations Research, 23(4), 442-457.

Book Chapters

  • Logan, N. & Tindall, T.J. (2014). Coca-Cola, community, diversity and cosmopolitanism: How public relations builds global trust and brand relevance with social media. In M. W. DiStaso & D.S. Bortree (Eds.), Ethical Practice of Social Media in Public Relations (pp. 138-153) New York: Routledge.
  • Logan, N. & Bruner, M.L. (2013). The Supreme Court and money as speech: A rhetorical analysis of landmark corporate speech rights rulings. In J.S. Hanan & M. Hayward (Eds.), Communication and the Economy: History, Value and Agency (pp. 233-258) New York: Peter Lang.

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