Rachel L. Holloway
School of Communication
104 Burruss Hall
800 Drillfield Dr.
Blacksburg, VA 24061
540-231-4167 | rhollowa@vt.edu
Rachel L. Holloway is vice provost for Undergraduate Academic Affairs in the School of Communication. Holloway investigates rhetorical and media strategies used in political and corporate campaign discourse.
- National Communication Association
- Association for Education in Journalism and Mass Communication
- Public Relations Society of America
- Southern States Communication Association
- PhD, Purdue University, 1990
- MA, Purdue University, 1985
- BA, Morehead State University, 1983
Books
Tedesco, John C., & Holloway, Rachel L. (2007/in press). Countering deceptive health promotion: Measuring health literacy effects. Business Research Yearbook.
Tedesco, John C. and Rachel Holloway. (2005). "Deceptive health promotion: Barriers to health literacy." Studies in Communication Sciences, 5:2, 99-110.
Holloway, Rachel L. (2005) "Political Conventions of 2004: A Study in Character and Contrast." pp. 29-73. In Robert E. Denton, Jr., Ed., The 2004 Presidential Campaign: A Communication Perspective. Lanham, MD: Rowman & Littlefield.
Holloway, Rachel L. (2003). "Clinton's Televised Town Meetings as a Political Strategy: The Illusion of Control" In Robert E. Denton, Jr. and Rachel L. Holloway, Eds. Images, Scandal, and Communication Strategies of the Clinton Presidency. Westport, CN: Praeger Publishing.
Holloway, Rachel L. and Greg Leichty, "Threats to Children as Cultural Topos: The Tobacco Wars." A paper presented at the annual meeting of the National Communication Association, November 11, 2000.
Holloway, Rachel L. "The Clintons and the Health Care Crisis: Opportunity Lost, Promise Unfulfilled In The Clinton Presidency: Images, Issues, and Communication Strategies," pp. 159-188. Eds. Robert E. Denton, Jr. and Rachel L. Holloway. Westport, CN: Praeger, 1996.
Selected Presentations
"Evangelicals Go Green: Religion, Environment, and Politics." With Robert E. Denton, Jr. Presented at the annual meeting of the Southern States Communication Association annual meeting, April 3, 2008
"Trans fat and Public Health: An Issue Management Perspective." Presented at the annual meeting of the Southern States Communication Association annual meeting, April 3, 2008
Tedesco, John C., & Holloway, Rachel L. (2007). Countering deceptive health promotion: Measuring health literacy effects. Business Research Yearbook.
Preston, Marlene M. and Rachel L. Holloway, (2006). "Case Study of a Basic Course: Using Assessment to Legitimize Innovation." Basic Communication Course Annual, Volume 18.
Tedesco, John C. and Rachel Holloway. (2005). "Deceptive health promotion: Barriers to health literacy." Studies in Communication Sciences, 5:2, 99-110.
Teaching Interests
Undergraduate courses in public relations principles, campaigns, and issue management. Graduate courses in communication theory, public relations theory and practice, and crisis and issue management.
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