Chelsea Woods

• Crisis communication
• Issues management
• Activism
• Reputation management
• Corporate social responsibility

• PhD in Communication, University of Kentucky
• MA in Communication Studies, University of North Carolina at Charlotte
• BA in Communication Studies, Campbell University

• Second Place Poster, Public Relations Division, Association for Education in Journalism and Mass Communication, 2018
• Top Four Faculty Paper, Public Relations Division, National Communication Association, 2017
• Top Four Faculty Paper, Public Relations Division, Southern States Communication Association, 2017
• Top Student Paper, Interpersonal Communication Division, Southern States Communication Association, 2017
• Top Student Paper, Applied Communication Division, Southern States Communication Association, 2016

Select Journal Articles

Woods, C. L. (2022). Analyzing activist organizations as issue managers: The issue campaign model. Journal of Public Relations Research, 34(5), 227-255. https://doi.org/10.1080/1062726X.2022.2101459

Woods, C. L., & Watkins, B. A. (2022). If you’ve got leaving on your mind: Exploring the effects of organizational identification and communication channel use in internal crisis communication. Journal of Contingencies and Crisis Management, 30(4), 462-480. https://doi.org/10.1111/1468-5973.12390

Woods, C. L. (2022). Extinguishing a fictional fire: Responding to emotional and misinformed online audiences. Corporate Reputation Review, 25(4), 239-252. https://doi.org/10.1057/s41299-021-00125-5

Woods, C. L., & Veil, S. R. (2020). Balancing privacy and transparency: A legal public relations case study. Journal of International Crisis & Risk Communication Research, 3(1), 103-134. https://doi.org/10.30658/jicrcr.3.1.5

Woods, C. L. (2019). From an “outside group” to a catalyst for corporate change: Examining activists’ legitimation strategies. Public Relations Review, 45(2), 332-347. https://doi.org/10.1016/j.pubrev.2019.02.001

Woods, C. L. (2019). “We really have to hit them where it hurts”: Analyzing activists’ corporate campaigns. Journal of Public Interest Communication, 3(1), 117-140. https://doi.org/10.32473/jpic.v3.i1

Woods, C. L., & Stokes, A. Q. (2019). ‘For the game, for the world’: An analysis of FIFA’s CSR initiatives. Public Relations Inquiry, 8(1), 49-85. https://doi.org/10.1177/2046147X18804286

Woods, C. L. (2018). “Are your tanks filled with orca tears?”: Crisis frames and message convergence in SeaWorld’s tanked Twitter campaign. Corporate Reputation Review, 21(1), 9-21. https://doi.org/10.1057/s41299-017-0039-y

Veil, S. R., Woods, C. L., & Hecht, R. D. (2018). The journalist as the audience: Evaluating the U.S. Navy’s “Sailor for a Day” campaign. Public Relations Review, 44(5), 717-723. doi:10.1016/j.pubrev.2018.08.010

Sutton, J., Woods, C., & Vos, S. (2018). Willingness to click: Risk information seeking during imminent threats. Journal of Contingencies and Crisis Management, 26(2), 283-294. https://doi.org/10.1111/1468-5973.12197

Sutton, J., Vos, S. C., Olson, M. K., Woods, C., Cohen, E., Gibson, B., Phillips, N. E., Studts, J. L., Eberth, J. M., & Butts, C. T. (2018).  Lung cancer messages on Twitter: Content analysis and evaluation. Journal of the American College of Radiology, 15(1), 210-217. https://doi.org/10.1016/j.jacr.2017.09.043

Williams, G. A., Woods, C. L., & Staricek, N. C. (2017). Restorative rhetoric and social media: An examination of the Boston Marathon Bombing. Communication Studies, 68(4), 385-402. https://doi.org/10.1080/10510974.2017.1340901

Woods, C. L. (2016). When more than reputation is at risk: How two hospitals responded to Ebola. Public Relations Review, 42(5), 893-902. https://doi.org/10.1016/j.pubrev.2016.10.002

Sutton, J. N., & Woods, C. (2016). Tsunami warning message interpretation and sense making: Focus group insights. Weather, Climate, and Society, 8(4), 389-398. https://doi.org/10.1175/WCAS-D-15-0067.1

Book Chapters

Logan, N., & Woods, C. L. (2022). Confronting the Coronavirus: Challenges, innovations and insights in public relations. In J. Kuypers (Ed.), Communication in the Time of COVID-19: Disciplinary Perspectives on the 2020 pandemic (pp. 81-110). Lexington Books.

Veil, S. R., Woods, C. L., & Crace, R. D. (2021). Crisis memorials: Balancing renewal and resilience. In E. Stern (Ed.), The Oxford Encyclopedia of Crisis Analysis.  Oxford University Press. https://doi.org/10.1093/acrefore/9780190228637.013.1970

Woods, C. L. (2021). You “can’t put concealer on this one”: Crisis management in an influencer context. In B. A. Watkins (Ed.), Research Perspectives on Social Media Influencers and Their Followers (pp. 129 – 150). Lexington Books.

Woods, C. L., & Stokes, A. Q. (2019).  Patching a crisis with CSR: How the NFL fumbled its handling of domestic violence. In D. P. Burns & T. Rentner (Eds.), You make the call: Case studies in sport communication (pp. 21 – 31). Routledge.

Woods, C. L. (2018). Should I stay or should I go now? Exploring the effects of organizational crises on Millennial recruitment and retention. In S. A. Smith (Ed)., Recruitment, retention, and engagement of a Millennial workforce (pp. 125 – 146). Lexington Books.

Getchell, M., Sellnow-Richmond, D., Woods, C., Williams, G., Hester, E., Seeger, M., & Sellnow, T. (2018). Competing and complementary narratives in the Ebola crisis. In H. D. O’Hair (Ed.), Risk and health communication in an evolving media environment (pp. 316-335). Routledge.

Veil, S. R., & Woods, C. (2018). Resilience. In R. L. Heath & W. Johansen (Eds.), The international encyclopedia of strategic communication. Wiley-Blackwell. https://doi.org/10.1002/9781119010722

• Chair, Public Relations Division, National Communication Association
• Association for Education in Journalism and Mass Communication
• Public Relations Society of America