Marketing Education

M.S. in Career and Technical Education

Teaching Marketing, a Teaching Job Like No Other

As you know, marketing is a very dynamic field, one that provides exciting and fast-paced experiences!  Hence, teaching marketing in a high school is the same.  It is like no other teaching job one has ever seen and offers opportunities for: Working with high school students

  • Working with high school students
  • Working with business partners in the business community
  • Placing and supervising students in actual marketing positions and coordinating that with classroom instruction
  • Taking students to conferences – Orlando, Anaheim, Atlanta, Salt Lake City to name a few! By far, it is the best teaching position in any given school.  It involves the best of both worlds – working with students and working with business leaders in the local community!

By far, it is the best teaching position in any given school.  It involves the best of both worlds – working with students and working with business leaders in the local community!

Interesting Facts

  • There is a critical shortage of marketing teachers in Virginia.
  • Average starting salary is $45,000.00 and depending on where you live it can go as high as $55,000.00 plus.  And, this is for a 10-month contract (you have off in the summers and school holidays).
  • You can earn a Virginia teaching license with an endorsement in marketing and a VT master’s degree in one year.
  • The program can be custom-designed into a hybrid distance program, meaning you only have to spend three weeks in the summer and a fall semester in Blacksburg.  If you would like, the remainder of the program can be completed off campus.
  • The VT CTE program has achieved a 100% placement rate for its’ graduates for the past 10 years!
  • Career promotion opportunities include being a school administrator or a university professor.  

Our Faculty 

Research Interests

  • Vocational and Technical Education
  • Marketing Education
  • Vocational Special Needs Education
  • Marketing and Distributive Educators

Bill Price

collaborate
Bill Price, Associate Professor

Research Interests

  • Technical Skills Across Occupations
  • Trends In The World Of Work
  • Labor Market Skill Gaps
  • Best Practices In Workforce Development    

Joseph Mukuni, Visiting Asst Professor

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Joseph Mukuni, Visiting Assistant Professor

Career and Technical Education Research Highlights

Recent Faculty Publications:

Mukuni, J., & Price, B. (2016). Identifying connections between career and technical education (Career and Technical Education) and academic programs through standards of learning. International Journal of Vocational and Technical Education, 8(4), 25-34

Mukuni, J., Price, W. (2014). Implementation challenges of a donor funded development project: Lessons learned through a deep-end strategy while implementing a development program in Zambia. Journal of African Studies and Development, Vol. 6(1)(EF19DD842921), 7. www.academicjournlas.org/JASD

Mukuni, J. & Price, B. (2013). Portability of technical skills across occupations: A Case for demolition of disciplinary silos? International Journal of Vocational and Technical Education. pp. 21 – 28. DOI: 10.5897/IJVTE2013.0131

Students interested in applying to M.S./Ed.S. in Career and Technical Education  endorsement in Marketing Education should contact the program leader, Dr. Bill Price, by email at wprice@vt.edu or by phone at 540-231-7390.

Visit our office at 206 War Memorial Hall (0313), 370 Drillfield Drive, Blacksburg, VA 24061
Application Deadlines
State of Virginia Licensure Applicants

Spring: January 1
Summer I: May 1
Summer II: June 1
Fall:  August 1

CONTACT US

Dr. Bill Price
Program Leader
206 War Memorial Hall
540-231-7390
wprice@vt.edu

School of Education (SOE) Programs
soeprograms@vt.edu

School of Education
226 War Memorial Hall (0313)
370 Drillfield Drive
Blacksburg, VA 24061