Doris H. Kincade

Doris H. Kincade

Professor

Office

111 Wallace Hall
295 West Campus Drive
Blacksburg, VA 24061

Phone

540-231-7637

Email

Expertise

  • Repurposing of Apparel, Home Furnishings, and Textile Mills
  • Management Strategies
  • Mass Customization
  • Competitive Advantage
  • Evaluation of Design-Based Work

Professional Activities

  • Member of the Executive Board of Directors, Korean Academy of Marketing Society
  • Editorial Review Board Member, Journal of Fashion and Marketing Management
  • Editorial Review Board Member,  International Journal of Costume and Fashion
  • International Textile and Apparel Association, former Board Member
  • American Collegiate Retailing Association

Education

  • Ph.D., University of North Carolina
  • M.S.H.E., East Carolina University
  • B.S., East Carolina University

Research Interests

    Awards and Honors

    Recognition of Research, American Collegiate Retailing Association, 2013

    Recognition of Research, Korean Marketing Scholars, 2012 

    Excellence in Research and Creative Scholarship Award, College of Liberal Arts and Human Sciences, Virginia Tech, 2012 

    Selected Publications

    Book Chapters

    Cavender, Rayecarol, and Doris H. Kincade. “Leveraging Designer Creativity for Impact in Luxury Brand Management.” Global Fashion Brands: Style, Luxury, and History, edited by Gjoko Muratovski, Varonica Manlow, and Anne Peirson-Smith, University of Chicago Press, 2014, pp. 199–214. 

    Carroll, K. and Kincade, Doris H. “Universal Access to Shopping: Apparel Acquisition Preferences for the Working Woman with Physical Disabilities.” Designing Inclusive Futures, edited by P. Langdon, P.J. Clarkson, and P. Robinson, London: Springer, 2008, pp. 215–224. doi: 10.1007/978-1-84800-211-1_21.

    Textbooks

    Kincade, Doris H., and Fay Y. Gibson.  Merchandising of Fashion Products, UpperSaddle River, NJ: Pearson/Prentice Hall, 2010.

    Articles

    Bahng, Youngjin, and Doris H. Kincade. “Retail Buyer Segmentation Based on the Use of Assortment Decision Factors.” Journal of Retailing and Consumer Services, vol. 21, no. 4, 2014, pp. 643–652. doi: 10.1016/j.jretconser.2013.12.004.

    Cavender, Rayecarol, and Doris H. Kincade. “Management of a Luxury Brand: Dimensions and Sub-Variables from a Case Study of LVMH.” Fashion Marketing and Management, vol. 18, no. 2, 2014, pp. 231–262.

    Bahng, Youngjin, et al. “U.S. College Students' Apparel Shopping Orientation and Brand/Product Preferences Within the Context of College Major.” Journal of Fashion Marketing and Management, vol. 17, no. 3, 2013, pp. 367–384. 

    Kincade, Doris H., et al. “An Empirical Investigation of Apparel Production Systems and Product Line Groups Through the Use of Collar Designs.” Journal of Textile and Apparel, Technology Management, vol. 8, no. 1, 2013, p. 15. 

    Sponsored Research

    Kim, J., and Kincade, Doris H. 2012. Examination of Cotton Usage through a Review of Careers for Apparel Option Alumni: Speaker Series. Sponsored by Cotton Incorporated, $42,000. (Co-I: 40%), (Note: Grant was funded but not accepted due to Dr. Kim’s resignation from the university during funding period.)

    Kim, J., and Kincade, Doris H. 2011. Academic Assessment in the Apparel Product Development and Merchandising Curriculum, Assessment Dissemination Grant, Office of Assessment & Evaluation, Virginia Tech, $1,400. (Co-PI: 50%) (Note: This grant follows a 2010 award from the Office of Assessment for data collection.)

    Kim, J., and Kincade, Doris H. 2010. Core Competency Assessment Grant. 6 months duration, Source: Office of Academic Assessment, VT, $2,000. (CoPI: 50%)