Jessie Chen-Yu

Jessie Chen-Yu

Associate Professor, Fashion Merchandising and Design

Office

115 Wallace Hall
295 West Campus Dr.
Blacksburg, VA 24061

Phone

540-231-6216

Email

Download/View CV

Expertise

  • Apparel Consumer Behavior and Retailing Strategies   
  • Textile Science / Interior Textiles
  • Textile Evaluation & Analysis

Professional Activities

  • Chair, Abstract and Paper Review Committee, the International Textile and Apparel Association
  • Editorial Board Member, Clothing and Textiles Research Journal
  • Editorial Board Member, Journal of Global Academy of Marketing Science
  • Former Associate Editor, Clothing and Textile Research Journal
  • Former Vice President of Communities, Virginia Association of Family and Consumer Sciences

Education

  • Ph.D. University of Minnesota
  • M.S. Colorado State University

Research Interests

Awards and Honors

Paper of Distinction Award, Textile Science Track, International Textiles & Apparel Association Annual Conference, 2016

Excellence in Graduate Advising Award, College of Liberal Arts and Human Sciences, Virginia Tech, 2012.

Paper of Distinction Award, Consumer Behavior Track, International Textile and Apparel Association Annual Conference, 2012

The Scholar of the Week, the week of February 14, 2011, Virginia Tech

Listed in Who’s Who in America in the 2011, 65th Edition.

Paper of Distinction Award, Consumer Behavior Track, International Textiles & Apparel Association Annual Conference, 2010

Excellence in Research Award, College of Liberal Arts and Human Sciences, Virginia Tech, 2010.

Top 10 reader's favorite articles, “Adolescents' Clothing Purchase Motivations, Information Sources, and Store Selection Criteria: A Comparison of Male/Female and Impulse/Nonimpulse Shoppers”, Family and Consumer Sciences Research Journal, 2005.

Graduate Student Best Paper Award, International Textiles & Apparel Association, 1996.

Selected Publications

Articles

Chen-Yu, J. H., & Emmel, J. (2018). Comparisons of fabric care performances between conventional and high-efficiency washers and dryers. Fashion and Textiles, International Journal of Interdisciplinary Research, 5:19, 1-19

Chen-Yu, J., Kim, J., & Lin, H. (2017). Antecedents of product satisfaction and brand satisfaction at the product-receiving stage in an online apparel shopping context. Journal of Global Fashion Marketing, 8(3), 207-219

Chen-Yu, J., & Wong, S. (2017). Effects of repeated treatments of perspiration, weathering, and laundering on the ultraviolet protection of a naturally colored cotton fabric. Clothing & Textiles Research Journal, 35(2), 128-140

Chen-Yu, J., Cho, S., Kincade, D. (2016). Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image-congruence, brand affect and brand trust. Journal of Global Fashion Marketing, 7(1), 30-44

Chen-Yu, J., Hong, K., & Seock, Y. (2010). Adolescents’ Clothing Motives and Store Selection Criteria: A Comparison between South Korea and the United States, Journal of Fashion Marketing and Management, 14(1), 127-144.

Chen-Yu, J., Guo, J., & Gatterson, B. (2009). Effects of household fabric softeners on thermal comfort of cotton and polyester fabrics after repeated launderings. Family and Consumer Sciences Research Journal, 37(4), 535-549.

Chen-Yu, J., Guo, J., & Gatterson, B. (2009). Effects of household fabric softeners on flammability of cotton and polyester fabrics. AATCC Review, 9(3), 43-47.

Chen-Yu, J., Eberhardt, D. M., & Kincade, D. H. (2007). Antibacterial and laundering properties of AMS and PHMB as finishing agents on fabric for healthcare workers uniforms. Clothing and Textiles Research Journal, 25(3), 258-272.

Sponsored Research

Chen‐Yu, J. (PI), Textile Testing for Novel Textiles for Navy SEALs’ Dry Suits, NanoSonic Inc., awarded $11,777 (Phase I ‐ Effect of Weathering on the Tearing Strength of Two Materials, $6,520 and Phase II ‐ Comparison of the Air Permeability of Four Materials, $5,247), 2010‐2011

Chen‐Yu, J. (PI), Introduction to Inertial Housing Textiles, University Summer Sessions Grant, Virginia Tech, awarded $5,000, 2009

Chen-Yu, J. (PI), Flame Resistant Test for Luna Innovation project N07-159 Development of a Lighter Weight, More Comfortable and Durable Clothing Ensemble with Improved Flame-Resistant Properties. Luna Innovation, awarded $2,250, 2008-2009

Chen-Yu J. (PI) & Emmel, J. Ultraviolet Radiation Transmission of Woven Cotton Fabrics: Effects of Climate, Washing Action, Fabric Softeners and Repeated Laundering. Faculty Research Grant, College of Liberal Arts and Human Sciences, Virginia Tech, awarded $3,000, 2007-2008

Chen-Yu, J. (PI), Roles of Clothing Symbolism and Reference Groups in Female Adolescents’ Clothing Behavior. Faculty Research Grant, College of Liberal Arts and Human Sciences, Virginia Tech, awarded $3,000, 2005-2006