Subtitle A Managerial Approach
Publisher Pearson
EAN/ISBN 978-0130995889
Release Date 2003-09-18
Author(s) Doris H. Kincade, Fay Y. Gibson, and Ginger A. Woodard
Summary This book introduces readers to the concepts of financial management for the merchandising of fashion goods. Covering basic financial skills needed to succeed when planning, procuring and selling fashion goods, the text provides an integrated presentation of merchandising principles, mathematical formulas and real world applications. It is designed to help students understand the underlying principles behind decisions and apply these principles to multiple store situations. The book begins with the basic markup concepts and single unit, three variable spreadsheets and builds the information to complex assortment plans and multi-column/multi-row spreadsheets.