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Eonyou Shin

Eonyou Shin, Associate Professor

Eonyou Shin
Eonyou Shin, Associate Professor

Department of Apparel, Housing, and Resource Management
295 West Campus Dr.
Blacksburg, VA 24061
540-231-3878 | eonyous7@vt.edu

Eonyou Shin is an Associate Professor of fashion, merchandising, and design in the Department of Apparel, Housing, and Resource Management at Virginia Tech. She has been focusing on the use of information and innovative technologies in many areas of apparel merchandising and product development, ranging from textile design to online apparel retailing and consumer behavior. Eonyou has been involved in several research projects on exploring apparel fit and comfort from the consumer's perspective and studies of consumer interface with innovative technologies, such as augmented/virtual reality, metaverse, and 3-D body scanner.

  • Electronic Word-of-Mouth and Interpersonal Communication
  • Information Processing and Decision Making
  • Online Retailing (E-commerce/ M-commerce)
  • Apparel Fit/ Sizing Related to the Use of Innovative Technologies
  • Product Development using 3D Body Scanning Technology
  • Ph.D. in Apparel, Merchandising, and Design, Iowa State University, 2016
  • M.S. in Apparel, Merchandising, and Design, Iowa State University, 2013
  • Member, International Textile and Apparel Association
  • Member, Global Alliance of Marketing & Management Associations
  • Outstanding Paper Award in the 2021 Emerald Literati Awards.
  • L'Oréal Professorship in Creativity Marketing Award on Beauty & Marketing. 2018 Global Marketing Conference at Tokyo.
  • Lectra Outstanding Design Award: Beat Use of Technology – Graduate Level. International Textile and Apparel Association 2015.
  • Fashion Supplies Innovative Design Award – 1st Place. International Textile and Apparel Association 2015.
  • Award of Most AESHM Completed Research or Design Poster. 2015 AESHM scholarship festival. Iowa State University
  • Paper of Distinction Award - Merchandising, Visual, and Promotion Track. International Textile and Apparel Association 2014.
  • Fashion Supplies Innovative Design Award – 1st Place. International Textile and Apparel Association 2014.
  • Nominated for Paper of Distinction Award - Textile and Apparel Industry/International Track (Note: Awards were not given this year). International Textile and Apparel Association 2011.
Journal Articles
  • Shin, E., Kincade, D., & Han, J. (In Press, 2023). Exploring online consumer reviews regarding custom-fit apparel products through the eyes of expectation-confirmation theory approach. Journal of Fashion Marketing and Management. Ahead-of-print. https://doi.org/10.1108/JFMM-08-2022-0168
  • Shin, E., Chung, T., & Damhorst, M. L. (2023). Developing a scale to measure problems in finding a good fit. Journal of Fashion Marketing and Management, 27(3), 489-505. https://doi.org/10.1108/JFMM-11-2021-0302
  • Shin, E., & Saeidi, E. (2023). Whole body shapes and fit problems among overweight and obese men in the United States. Journal of Fashion Marketing and Management, 27(1), 100-117. https://doi.org/10.1108/JFMM-02-2021-0039
  • Shin, E., & Saeidi, E. (2022). Body shapes and apparel fit for overweight and obese women in the US: Implications of the current sizing system. Journal of Fashion Marketing and Management, 26(5), 759-775. https://doi.org/10.1108/JFMM-09-2020-0213  ​
  • Kim, S., Yoh, E., & Shin, E. (2022). Effects of educational training on perception of business ethics and organizational performance among small- and medium-sized fashion companies in South Korea. The Research Journal of the Costume Culture, 30(3), 477-493. https://doi.org/10.29049/rjcc.2022.30.3.477  
  • Shin, E., & Lee, J. E. (2021). What makes consumers curious about apparel products worn by social media fashion influencers? Journal of Business Research, 132(August), 416-428. https://doi.org/10.1016/j.jbusres.2021.04.022  
  • Shin, E. (2021). Pandemic fear and weight gain: Effects on overweight and obese adults’ purchasing exercise apparel online. Clothing and Textiles Research Journal, 39(3), 232-246. https://doi.org/10.1177/0887302X211004892
  • Chung, T., Kim, K., & Shin, E. (2021). Together we create value: A study of an online community for a crowdsourcing brand. Internet Research, 31(3), 911-930. https://doi.org/10.1108/INTR-01-2020-0047
  • Shin, E., Chung, T., & Damhorst, M. L. (2021). Are negative and positive reviews regarding apparel fit influential? Journal of Fashion Marketing and Management: An International Journal, 25(1), 63-79. https://doi.org/10.1108/JFMM-02-2020-0027 ​
  • Baytar, F., Chung, T., & Shin, E. (2020). Evaluating garments in augmented reality when shopping online. Journal of Fashion Marketing and Management: An International Journal, 24(4), 667-683. https://doi.org/10.1108/JFMM-05-2018-0077
  • Lee, J.E, & Shin, E. (2020). The effects of apparel names and visual complexity of apparel design on evaluation. Journal of Business Research, 120, 407-417.  https://doi.org/10.1016/j.jbusres.2019.08.023  Shin, E., Zhang, L., Hwang, C., & Baytar, F. (2019). The role of visual and verbal information on the functionality of shapewear in female consumers' online purchase decisions. The Research Journal of the Costume Culture, 27(6), 539-552. https://doi.org/10.29049/rjcc.2019.27.6.539
  • Shin, E., & Damhorst, M. L. (2018). Exploring young consumer’s clothing fit perception and overall fit satisfaction in general. International Journal of Fashion Design, Technology, and Education.,11(3), 352-361. http://doi.org/10.1080/17543266.2018.1448461
  • Shin, E., & McKinney, E. (2017). Exploration of fit reviews and its impact on ratings of rental dresses. Fashion, Industry and Education, 15(2), 1-10. https://doi.org/10.7741/fie.2017.15.2.001  
  • Zhang, L., Shin, E., Hwang, C., & Baytar, F. (2017). Assessing the effectiveness of lower body shapewear using 3D body scanning technology: Body shape and attractiveness. International Journal of Fashion Design, Technology, and Education, 10(2), 190-199. https://doi.org/10.1080/17543266.2016.1225824  
  • McKinney, E., & Shin, E. (2016). Exploring criteria consumers use in evaluating their online formalwear rental experience: A content analysis of online reviews. Clothing and Textiles Research Journal, 34(4), 272-286. https://doi.org/10.1177/0887302X16654269  
  • International Performance and Presentation Grant (IPPG) ($1,500). The Office of the Dean, College of Liberal Arts and Human Sciences. Virginia Tech, 2023.
  • Pathways Annual Grant ($5,000). The Office of General Education, Virginia Tech, Eonyou Shin (PI), 2023.
  • University Libraries Collaborative Research Grant ($4,907.86). University Libraries. Virginia Tech, Eonyou Shin (PI), 2023.
  • Niles Grant ($4,000), College of Liberal Arts and Human Sciences, Virginia Tech, Eonyou Shin (PI), 2021-2022.
  • College of Human Sciences Graduate Scholarship ($2,000), 2016.
  • Fellowships, Korea Textile Development Institute ($40,000), 2010-2012.
  • International Travel Supplemental Grant (ITSG), Virginia Tech ($1,700), 2019.
  • Incentive Grant ($6,000), 2018-2019, College of Liberal Arts and Human Sciences, Virginia Tech, Eonyou Shin (PI), 2018.
  • International Travel Supplemental Grant (ITSG), Virginia Tech ($2,000), 2018.
  • 2018 Midwest Big Data Summer School Travel Grant, Iowa State University ($200), 2018.
  • Mentoring Grants, the Office of the Provost, Virginia Tech ($1,500), 2018.
  • Professional Development Grants (PAG), Iowa State University ($200), 2011-2014.
  • Shin, E. (2015, November). “Cutting to make a lace”, The 2015 International Textile and Apparel Association (ITAA) Annual Meeting, Santa Fe, NM.
  • Shin, E., & Hwang, C. (2014, November). “Through a Stained Glass Window”, The 2014 International Textile and Apparel Association (ITAA) Annual Meeting, Charlotte, NC.
  • Introduction to the Fashion Industry (FMD 1224)
  • Fashion E-tailing (FMD 4134)
  • International Sourcing of Apparel Products (FMD 4274)
  • Merchandising Strategies (FMD 4264)

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