Eonyou Shin

Eonyou Shin

Eonyou Shin

Assistant Professor


103A Wallace Hall 
295 W Campus Drive 
Blacksburg, VA 24061





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  • Electronic Word-of-Mouth and Interpersonal Communication
  • Information Processing and Decision Making
  • Online Retailing (E-commerce/M-commerce)
  • Apparel Fit/Sizing related to the Use of Innovative Technologies

Professional Activities

  • Member, International Textile and Apparel Association


  • Ph.D. Iowa State University
  • M.S. Iowa State University
  • B.F.A. Keimyung University

Research Interests

    Awards and Honors

    Fashion Supplies Innovative Design Award – 1st Place. International Textile and Apparel Association. 2015.

    Lectra Outstanding Design Award: Beat Use of Technology – Graduate Level. International Textile and Apparel Association. 2015.

    Paper of Distinction Award - Merchandising, Visual, and Promotion Track. International Textile and Apparel Association 2014.

    Selected Publications


    Ling, Z., Shin, E., Hwang, C., & Baytar, F. (2016). Assessing the effectiveness of lower body shapewear using 3D body scanning technology: Body shape and attractiveness. International Journal of Fashion Design, Technology, and Education. 10(2), 190-199.

    McKinney, E., & Shin, E. (2016). Exploring criteria consumers use in evaluating their online formalwear rental experience: A content analysis of online reviews. Clothing and Textiles Research Journal, 34(4), 272-286.

    Shin, E., Keenan, C., & Karpova, E. (2016). Comparative advantage of the United States and South Korean manmade textile industries. Fashion Industry & Education, 14(1), 1-9.

    Shin, E., & Baytar, F. (2014). Apparel fit and size concerns and intentions to use virtual try-on: Impacts of body satisfaction and images of models’ bodies. Clothing and Textiles Research Journal, 32(1), 20-33.