Eonyou Shin

Eonyou Shin is an Associate Professor of fashion, merchandising, and design in the Department of Apparel, Housing, and Resource Management at Virginia Tech. She has been focusing on the use of information and innovative technologies in many areas of apparel merchandising and product development, ranging from textile design to online apparel retailing and consumer behavior. Eonyou has been involved in several research projects on exploring apparel fit and comfort from the consumer's perspective and studies of consumer interface with innovative technologies, such as augmented/virtual reality, metaverse, and 3-D body scanner.