Eonyou Shin

• Electronic Word-of-Mouth and Interpersonal Communication
• Information Processing and Decision Making
• Online Retailing (E-commerce/ M-commerce)
• Apparel Fit/ Sizing Related to the Use of Innovative Technologies
• Product Development using 3D Body Scanning Technology

• PhD, Apparel, Merchandising, and Design, Iowa State University, 2016
• MS, Apparel, Merchandising, and Design, Iowa State University, 2013
• BFA, Fashion Marketing (Double Major: B.F.A. in Textile Design), Keimyung University, 2008

• Member, International Textile and Apparel Association
• Member, Global Fashion Marketing and Management

• Outstanding Paper Award in the 2021 Emerald Literati Awards.
• L'Oréal Professorship in Creativity Marketing Award on Beauty & Marketing. 2018 Global Marketing Conference at Tokyo.
• Lectra Outstanding Design Award: Beat Use of Technology – Graduate Level. International Textile and Apparel Association 2015.
• Fashion Supplies Innovative Design Award – 1st Place. International Textile and Apparel Association 2015.
• Award of Most AESHM Completed Research or Design Poster. 2015 AESHM scholarship festival. Iowa State University
• Paper of Distinction Award - Merchandising, Visual, and Promotion Track. International Textile and Apparel Association 2014.
• Fashion Supplies Innovative Design Award – 1st Place. International Textile and Apparel Association 2014.
• Nominated for Paper of Distinction Award - Textile and Apparel Industry/International Track (Note: Awards were not given this year). International Textile and Apparel Association 2011.

Journal Articles

Shin, E., Chung, T., & Damhorst, M. L. (In press, 2022). Developing a scale to measure problems in finding a good fit. Journal of Fashion Marketing and Management. Ahead-of-print. https://doi.org/10.1108/JFMM-11-2021-0302

Shin, E., & Saeidi, E. (In press, 2022). Whole body shapes and fit problems among overweight and obese men in the United States. Journal of Fashion Marketing and Management. Ahead-of-print. https://doi.org/10.1108/JFMM-02-2021-0039

Shin, E., & Saeidi, E. (In press, 2021). Body shapes and apparel fit for overweight and obese women in the US: The implications of current sizing system. Journal of Fashion Marketing and Management. Ahead-of-print. https://doi.org/10.1108/JFMM-09-2020-0213

Kim, S. K., Yoh, E., & Shin, E. (2022). Business ethics education, employee perceptions of corporate business ethics, and organizational performance of apparel companies. The Research Journal of the Costume Culture, 30(3), 477-493. https://doi.org/10.29049/rjcc.2022.30.3.477

Shin, E., & Lee, J. E. (2021). What makes consumers curious about apparel products worn by social media fashion influencers? Journal of Business Research, 132(August), 416-428. https://doi.org/10.1016/j.jbusres.2021.04.022

Shin, E. (2021). Pandemic fear and weight gain: Effects on overweight and obese adults’ purchasing exercise apparel online. Clothing and Textiles Research Journal, 39(3), 232-246. https://doi.org/10.1177/0887302X211004892

Chung, T., Kim, K., & Shin, E. (2021). Together we create value: A study of an online community for a crowdsourcing brand. Internet Research, 31(3), 911-930. https://doi.org/10.1108/INTR-01-2020-0047

Shin, E., Chung, T., & Damhorst, M. L. (2021). Are negative and positive reviews regarding apparel fit influential? Journal of Fashion Marketing and Management, 25(1), 63-79. https://doi.org/10.1108/JFMM-02-2020-0027

Baytar, F., Chung, T., & Shin, E. (2020). Evaluating garments in augmented reality when shopping online. Journal of Fashion Marketing and Management, 24(4), 667-683. https://doi.org/10.1108/JFMM-05-2018-0077

Lee, J., & Shin, E. (2020). The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes: A mental imagery perspective. Journal of Business Research, 120(November), 407-417. https://doi.org/10.1016/j.jbusres.2019.08.023

Shin, E., Zhang, L., Hwang, C., & Baytar, F. (2019). The role of information regarding shapewear’s performance in female consumers’ online purchase decision. The Research Journal of Costume Culture, 27(6), 539-552. https://doi.org/10.29049/rjcc.2019.27.6.539

Shin, E., & Damhorst, M. L. (2018). How young consumers think about apparel fit? International Journal of Fashion Design, Technology, and Education, 11(3), 352-361. http://doi.org/10.1080/17543266.2018.1448461

Shin, E., & McKinney, E. (2017). Exploration of fit reviews and its impact on ratings of rental dresses. Fashion, Industry and Education. 15(2), 1-10. https://doi.org/10.7741/fie.2017.15.2.001

Zhang, L., Shin, E., Hwang, C., & Baytar, F. (2017). The use of 3D body scanning technology to assess the effectiveness of shapewear: Changes in body shape and attractiveness. International Journal of Fashion Design, Technology, and Education. 10(2), 190-199. https://doi.org/10.1080/17543266.2016.1225824  

McKinney, E., & Shin, E. (2016). Exploring criteria consumers use in evaluating their online formalwear rental experience: A content analysis of online reviews. Clothing and Textiles Research Journal, 34(4), 272-286. https://doi.org/10.1177/0887302X16654269

Shin, E., Keenan, C., & Karpova, E. (2016). Comparative advantage of the United States and South Korean manmade textile industries. Fashion, Industry and Education, 14(1), 1-9. https://doi.org/10.7741/fie.2016.14.1.001

Shin, E., & Baytar, F. (2014). Apparel fit and size concerns and intentions to use virtual try-on: Impacts of body satisfaction and images of models’ bodies. Clothing and Textiles Research Journal, 32(1), 20-33. https://doi.org/10.1177/0887302X13515072

• Niles Grant ($4,000), 2021-2022, College of Liberal Arts and Human Sciences, Virginia Tech, Eonyou Shin (PI)
• College of Human Sciences Graduate Scholarship ($2,000), 2016
• Fellowships, Korea Textile Development Institute ($40,000), 2010-2012
• International Travel Supplemental Grant (ITSG), Virginia Tech ($1,700), 2019
• Incentive Grant ($6,000), 2018-2019, College of Liberal Arts and Human Sciences, Virginia Tech, Eonyou Shin (PI), 2018
• International Travel Supplemental Grant (ITSG), Virginia Tech ($2,000), 2018
• 2018 Midwest Big Data Summer School Travel Grant, Iowa State University ($200), 2018
• Mentoring Grants, the Office of the Provost, Virginia Tech ($1,500), 2018
• Professional Development Grants (PAG), Iowa State University ($200), 2011-2014    

• Shin, E. (2015, November). “Cutting to make a lace”, The 2015 International Textile and Apparel Association (ITAA) Annual Meeting, Santa Fe, NM.
• Shin, E., & Hwang, C. (2014, November). “Through a Stained Glass Window”, The 2014 International Textile and Apparel Association (ITAA) Annual Meeting, Charlotte, NC.

• Introduction to the Fashion Industry (FMD 1224)
• International Sourcing of Apparel Products (FMD 4274)
• Merchandising Strategies (FMD 4264)