Jim A. Kuypers

Jim A. Kuypers



112 Shanks Hall
181 Turner St. NW
Blacksburg, VA 24061




Department Membership


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  • Political Communication
  • Strategic Communication
  • Rhetorical Criticism
  • Media Bias
  • Rhetorical Framing Analysis

Professional Activities

  • Professor, Department of Communication, Virginia Tech
  • Rhetoric Society of Europe
  • Southern States Communication Association


  • Ph.D. Louisiana State University
  • Master of Online Teaching Certificate, Virginia Tech
  • M.A. Florida State University
  • B.S. Florida State University

Awards and Honors

Everett Lee Hunt Award for Outstanding Scholarship, for Purpose, Practice, and Pedagogy in Rhetorical Criticism, 2015.

Choice Outstanding Academic Title, 2014, for Partisan Journalism: A History of Media Bias in the United States.
Vice-President Spotlight Scholar, Southern States Communication Association Convention, New Orleans, 2014.
Outstanding Contribution to Communication Scholarship Award, American Communication Association, 1999.

Selected Publications


  • Kuypers, Jim A. ed. Purpose, Practice, and Pedagogy in Rhetorical Criticism, Reprint ed. Lanham, MD: Lexington Press, 2014.
  • Kuypers, Jim A., ed. Rhetorical Criticism: Perspectives in Action, 2nd ed. Lanham, MD: Rowman & Littlefield, 2016.
  • Kuypers, Jim A. Partisan Journalism: A History of Media Bias in the United States. Lanham, MD: Rowman & Littlefield, 2014.
  • Aamidor, Abe, Jim A. Kuypers, and Susan Wiesinger, Media Smackdown: Deconstructing the News and the Future of Journalism. New York, Peter Lang Publishing, 2013.


Additional Information

Jim A. Kuypers is a professor in Virginia Tech’s Department of Communication.  His research efforts are devoted primarily to exploring and understanding how professional politicians and citizens publicly address pressing social and cultural issues as these issues are relayed through the mediating lenses of the press.

Kuypers is a pioneer in the area of rhetorical framing analysis. This work has led to important discoveries concerning how original messages of political actors—professionals and citizens alike—are re-framed by the press before being transmitted to the general public. In particular, Kuypers’s methodology allows researchers to investigate how the news media act to shape public awareness, understanding, and evaluations of issues and events in a particular direction.

The framing approach Kuypers has advanced has led to important discoveries that shed light on how framing research from a social scientific point of view and framing research from a rhetorical point of view often yield dramatically different results. For instance, in his work on the War on Terror, Kuypers found that, contrary to much social scientific work on the subject, the press actively countered efforts of the administrative branch of the U.S. Government to combat Islamic Terrorism.

In addition to his work on framing, Kuypers is actively involved in exploring how public advocacy works in the digital age. Such work has resulted in offering courses such as Public Advocacy, Digital Advocacy Campaigns, and Professional Communication. Work in this area has applications across a wide variety of areas, including business relations, marketing, and public relations.

Kuypers joined the faculty of Virginia Tech in 2005 after having first served as a Distinguished Senior Lecturer and Director of the Office of Speech at Dartmouth College.