Dawn Jefferies

Dawn Jefferies is an award-winning journalist and communications professional with more than 20 years’ experience in branding and strategic communications, broadcast journalism, and online communication. A storyteller at heart, Dawn knows how to take complex information and turn it into compelling, conversational and relatable stories — whether for broadcast news or a brand’s strategic messaging. After two decades in television news, Dawn transitioned into public relations at Virginia Tech. Her unique, dual perspective as a journalist and strategic communicator gives her deep insight into the needs of the media and the perspective of PR pros. Dawn now channels her passion for broadcasting, storytelling and strategic communication to the classroom, inspiring and preparing students for successful careers in journalism and PR.