Cayce Myers

Cayce Myers

Assistant Professor

Office

113 Shanks Hall
181 Turner St. NW
Blacksburg, VA 24061

Phone

540-231-7165

Email

Department Membership

Communication

Expertise

  • Law and Public Relations
  • Social Media
  • Public Relations History
  • Media History
  • Corporate Communication

Professional Activities

  • Institute for Public Relations Research Editor for Public Relations Law
  • American Journalism Historians Association (AJHA)
  • Public Relations Society of America (PRSA)
  • Bar Member of the Supreme Court of the United States 
  • Bar Member State Bar of Georgia

Education

  • Ph.D. University of Georgia
  • LL.M. University of Georgia
  • J.D. Mercer University
  • M.A. University of Georgia
  • B.A. Emory University

Awards and Honors

Best Faculty Paper, History Division, AEJMC, Southeast Colloquium, 2014.

Niles Research Grant, Virginia Tech, College of Liberal Arts and Human Sciences

Honorable Mention David Sloan Award for Top Faculty Paper, American Journalism Historians Association, 2015, 2014

Selected Publications

Book Chapters

Myers, M. (2016).  Disclosure in Online Promotions:  The Effect of FTC Guidelines on Digital Public Relations and Advertising. In Staci Zavattaro; Thomas Bryer; (Eds.), Social Media for Government: Theory and Practice. New York: Routledge.

Myers, M. (2015). Balancing Corporate Reputation and Employee Speech Rights on Social Media. The Book of Employee Communications Strategies and Tactics Vol. 5 (pp. 68-73). New York: PR News Press. 

Articles

Myers, M. (2016). Apology, sympathy, and empathy:  The legal ramifications of admitting fault in U.S.  public relations practice. Public Relations Review, 42(1), 176-183.

Myers, M. (2016). Southern Traitor or American Hero?:  The Portrayal of Robert E. Lee in the Northern Press from 1865 to 1870. Journalism History, 41(4), 211-221.

Myers, M. (2015). Public relations confidentiality:  An analysis of PR practitioner-client privilege in high profile litigation. Public Relations Review, 41(1), 14-21.

Myers, M. (2015). Early U.S. Corporate Public Relations:  Understanding the “Publicity Agent” in American Corporate Communications 1900-1918. American Journalism, 32(4), 412-433. 

Additional Information

Dr. Myers's research focuses on public relations history and law.  Currently he is researching early development of public relations practice in the United States.   This research examines PR’s development in domestic politics, international affairs, religious movements, corporate communication, entertainment promotions, and social causes.  

In addition to researching public relations history, Dr. Myers researches current legal developments affecting PR practice.  As a practicing attorney, Dr. Myers provides analyses how current statutes and court cases impact public relations strategy, practitioner-client relationships, and online image management.  Currently Dr. Myers is the legal research editor for the Institute for Public Relations.  He regularly write trade press articles on legal developments affecting public relations.  His articles can be accessed on the Institute for Public Relations' website.