Adrienne Ivory

Adrienne Ivory

Adrienne Ivory

Associate Professor


108 Shanks Hall
181 Turner St. NW
Blacksburg, VA 24061




Department Membership



  • Health Communication
  • Media Effects
  • Media Portrayals of Gender, Race, and Sexuality
  • Social Impact of New Communication Technology
  • Entertainment Media Content and Effects

Professional Activities

  • Association for Education in Journalism and Mass Communication
  • International Communication Association


  • Ph.D., Virginia Tech
  • M.A., Virginia Tech
  • B.A., University of North Carolina at Chapel Hill

Research Interests

    Awards and Honors

    Second Place Faculty Paper, Entertainment Studies Interest Group, Association for Education in Journalism and Mass Communication, Denver, CO, August, 2010: Times change, but trailers don’t: Violent and sexual content in a decade of movie trailers. 

    Phi Kappa Phi Honor Society (Inducted 2008)

    Virginia Tech Grant Writing Institute Participant (June 2006) Virginia Tech, Blacksburg, Virginia, $1,000.00 stipend

    Selected Publications

    Book Chapters

    Holz Ivory, A., & Ivory, J. D. (2013). Food and beverage advergames are playing with children’s health. In C. Pardun (Ed.), Advertising and society: Controversies and consequences (2nd ed., pp. 210-218). Hoboken, NJ: Wiley-Blackwell.

    Tedesco, J. C., & Holz Ivory, A. (2009). Investigating real-time response measures for public health campaign messages. In Maier, M., Maurer, M., Reinemann, C., Meyer, V., & Maier, J. (Eds.), Real-time Response Measurement in the Social Sciences. Frankfurt, Germany: Peter Lang.


    Mackay, J., & Holz Ivory, A. (in press). Smartphones, tablets, and transforming journalistic routines. Electronic Journal of Communication. 

    Limperos, A., Waddell, T. F., Holz Ivory, A., & Ivory, J. (in press). Psychological and Physiological Reponses to Stereoscopic 3D Presentation in Handheld Digital Gaming: Comparing the Experiences of Frequent and Infrequent Game Players. Presence.

    Holz Ivory, A., Fox, J., Waddell, T. F., & Ivory, J. (2014). Sex role stereotyping is hard to kill: A field experiment measuring social responses to user characteristics and behavior in an online multiplayer first-person shooter game. Computers in Human Behavior, 35, 148-156.

    Holz Ivory, A., & Kaestle, C. E. (2013). Effects of profanity in video game content on players’ hostile expectations and other responses. Journal of Broadcasting and Electronic Media, 57, 224-241.

    Sponsored Research

    Holz Ivory, Adrienne (Co-Principal Investigator), Ivory, James (Principal Investigator), Herr, Paul (Co-Principal Investigator), Magee, Robert (Co-Principal Investigator), "Virtual Environment-Based Field Research on Economic and Consumer Behavior, Decision-Making, and Social Interaction," Sponsored by Virginia Tech Institute for Society, Culture and Environment, Virginia Tech, $15,800.00. (May 2013 - Present).