Chelsea Woods

Chelsea Woods

Assistant Professor


110 Shanks Hall (0311) 
181 Turner St. NW 
Blacksburg, VA 24061




Department Membership


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  • Public relations
  • Crisis communication
  • Issues management
  • Reputation management
  • Corporate social responsibility


  • Ph.D., University of Kentucky
  • M.A., University of North Carolina at Charlotte
  • B.A., Campbell University

Awards and Honors

Top Four Faculty Paper, Public Relations Division, National Communication Association, 2017

Top Four Faculty Paper, Public Relations Division, Southern States Communication Association, 2017

Top Student Paper, Applied Communication Division, Southern States Communication Association, 2016

Selected Publications


Woods, C. L., (in press). “Are your tanks filled with orca tears?”: Crisis frames and message convergence in SeaWorld’s tanked Twitter campaign. Corporate Reputation Review. doi: 10.1057/s41299-017-0039-y

Sutton, J., Woods, C., & Vos, S. (in press). Channel beliefs and risk information seeking: A free-response approach. Journal of Contingencies and Crisis Management. doi: 10.1111/1468-5973.12197

Williams, G. A., Woods, C. L., & Staricek, N. C. (2017). Restorative rhetoric and social media: An examination of the Boston Marathon Bombing. Communication Studies. doi:10.1080/10510974.2017.1340901

Woods, C. L. (2016). When more than reputation is at risk: How two hospitals responded to Ebola. Public Relations Review42, 893-902. doi: 10.1016/j.pubrev.2016.10.002