School of Communication
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Chelsea Woods is an assistant professor in the School of Communication at Virginia Tech, where she teaches undergraduate and graduate courses in public relations. Her published research examines topics such as effective crisis communication strategies and activist organizations' efforts to incite corporate policy change. Her research appears in journals such as Journal of Public Relations Research, Public Relations Review, and Public Relations Inquiry, and has earned awards from the public relations divisions of the National Association of Communication and the Association for Education in Journalism and Mass Communication. Before pursuing her Ph.D., she practiced public relations in the non-profit and hospitality sectors.
- Crisis communication
- Issues management
- Reputation management
- Corporate social responsibility
- PhD in Communication, University of Kentucky
- MA in Communication Studies, University of North Carolina at Charlotte
- BA in Communication Studies, Campbell University
- Second Place Poster, Public Relations Division, Association for Education in Journalism and Mass Communication, 2018
- Top Four Faculty Paper, Public Relations Division, National Communication Association, 2017
- Top Four Faculty Paper, Public Relations Division, Southern States Communication Association, 2017
- Top Student Paper, Interpersonal Communication Division, Southern States Communication Association, 2017
- Top Student Paper, Applied Communication Division, Southern States Communication Association, 2016
Select Journal Articles
Woods, C. L. (2022). Analyzing activist organizations as issue managers: The issue campaign model. Journal of Public Relations Research, 34(5), 227-255. https://doi.org/10.1080/1062726X.2022.2101459
Woods, C. L., & Watkins, B. A. (2022). If you’ve got leaving on your mind: Exploring the effects of organizational identification and communication channel use in internal crisis communication. Journal of Contingencies and Crisis Management, 30(4), 462-480. https://doi.org/10.1111/1468-5973.12390
Woods, C. L. (2022). Extinguishing a fictional fire: Responding to emotional and misinformed online audiences. Corporate Reputation Review, 25(4), 239-252. https://doi.org/10.1057/s41299-021-00125-5
Woods, C. L., & Veil, S. R. (2020). Balancing privacy and transparency: A legal public relations case study. Journal of International Crisis & Risk Communication Research, 3(1), 103-134. https://doi.org/10.30658/jicrcr.3.1.5
Woods, C. L. (2019). From an “outside group” to a catalyst for corporate change: Examining activists’ legitimation strategies. Public Relations Review, 45(2), 332-347. https://doi.org/10.1016/j.pubrev.2019.02.001
Woods, C. L. (2019). “We really have to hit them where it hurts”: Analyzing activists’ corporate campaigns. Journal of Public Interest Communication, 3(1), 117-140. https://doi.org/10.32473/jpic.v3.i1
Woods, C. L., & Stokes, A. Q. (2019). ‘For the game, for the world’: An analysis of FIFA’s CSR initiatives. Public Relations Inquiry, 8(1), 49-85. https://doi.org/10.1177/2046147X18804286
Woods, C. L. (2018). “Are your tanks filled with orca tears?”: Crisis frames and message convergence in SeaWorld’s tanked Twitter campaign. Corporate Reputation Review, 21(1), 9-21. https://doi.org/10.1057/s41299-017-0039-y
Veil, S. R., Woods, C. L., & Hecht, R. D. (2018). The journalist as the audience: Evaluating the U.S. Navy’s “Sailor for a Day” campaign. Public Relations Review, 44(5), 717-723. doi:10.1016/j.pubrev.2018.08.010
Sutton, J., Woods, C., & Vos, S. (2018). Willingness to click: Risk information seeking during imminent threats. Journal of Contingencies and Crisis Management, 26(2), 283-294. https://doi.org/10.1111/1468-5973.12197
Sutton, J., Vos, S. C., Olson, M. K., Woods, C., Cohen, E., Gibson, B., Phillips, N. E., Studts, J. L., Eberth, J. M., & Butts, C. T. (2018). Lung cancer messages on Twitter: Content analysis and evaluation. Journal of the American College of Radiology, 15(1), 210-217. https://doi.org/10.1016/j.jacr.2017.09.043
Williams, G. A., Woods, C. L., & Staricek, N. C. (2017). Restorative rhetoric and social media: An examination of the Boston Marathon Bombing. Communication Studies, 68(4), 385-402. https://doi.org/10.1080/10510974.2017.1340901
Woods, C. L. (2016). When more than reputation is at risk: How two hospitals responded to Ebola. Public Relations Review, 42(5), 893-902. https://doi.org/10.1016/j.pubrev.2016.10.002
Sutton, J. N., & Woods, C. (2016). Tsunami warning message interpretation and sense making: Focus group insights. Weather, Climate, and Society, 8(4), 389-398. https://doi.org/10.1175/WCAS-D-15-0067.1
Logan, N., & Woods, C. L. (2022). Confronting the Coronavirus: Challenges, innovations and insights in public relations. In J. Kuypers (Ed.), Communication in the Time of COVID-19: Disciplinary Perspectives on the 2020 pandemic (pp. 81-110). Lexington Books.
Veil, S. R., Woods, C. L., & Crace, R. D. (2021). Crisis memorials: Balancing renewal and resilience. In E. Stern (Ed.), The Oxford Encyclopedia of Crisis Analysis. Oxford University Press. https://doi.org/10.1093/acrefore/9780190228637.013.1970
Woods, C. L. (2021). You “can’t put concealer on this one”: Crisis management in an influencer context. In B. A. Watkins (Ed.), Research Perspectives on Social Media Influencers and Their Followers (pp. 129 – 150). Lexington Books.
Woods, C. L., & Stokes, A. Q. (2019). Patching a crisis with CSR: How the NFL fumbled its handling of domestic violence. In D. P. Burns & T. Rentner (Eds.), You make the call: Case studies in sport communication (pp. 21 – 31). Routledge.
Woods, C. L. (2018). Should I stay or should I go now? Exploring the effects of organizational crises on Millennial recruitment and retention. In S. A. Smith (Ed)., Recruitment, retention, and engagement of a Millennial workforce (pp. 125 – 146). Lexington Books.
Getchell, M., Sellnow-Richmond, D., Woods, C., Williams, G., Hester, E., Seeger, M., & Sellnow, T. (2018). Competing and complementary narratives in the Ebola crisis. In H. D. O’Hair (Ed.), Risk and health communication in an evolving media environment (pp. 316-335). Routledge.
Veil, S. R., & Woods, C. (2018). Resilience. In R. L. Heath & W. Johansen (Eds.), The international encyclopedia of strategic communication. Wiley-Blackwell. https://doi.org/10.1002/9781119010722
- Chair, Public Relations Division, National Communication Association
- Association for Education in Journalism and Mass Communication
- Public Relations Society of America
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