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Sports Media and Analytics Major

What is a Major in Sports Media and Analytics?

A sports media and analytics major prepares you for careers in sports communication and broadcast performance. Our students study sports journalism and work in our digital broadcast studio, newsroom, and media lab. You will learn in real-world environments through extensive fieldwork on campus. Through internships, you will also build your professional network.

Why Study Sports Media and Analytics at Virginia Tech?

Our students work with faculty who have extensive experience in sports journalism, broadcast play-by-play, and public relations. Students find internships with ESPN, Fox Sports, sports teams, and television stations. Students do on-campus sports reporting for the Collegiate Times and Virginia Tech TV. They complete production and work for the VT Athletics Department. The ACC network also offers local production opportunities for students to participate in.

 
$1 Million
Invested in Digital Studio

 
50%+
Students Complete Sports-Related Internships

 
3
Expert Sports Media Faculty

Careers and Further Study

What Can You Do with a Major in Sports Media and Analytics?

Jobs Held by Our Graduates

  • Sports multimedia reporter
  • Play-by-play announcer
  • Sports data analyst
  • TV sports anchor
  • Sports broadcast producer/director
  • Sports marketing manager
  • Sports team communication manager
  • Athletic conference media specialist
  • Bowl game public information manager

Beyond the Classroom

Experiential Learning

Investigate 

Work one‑on‑one with a professor to design your own research project or explore a topic you’re passionate about. With guidance from a faculty mentor, you’ll create a plan, analyze your findings, and write a report based on your work. You can also assist faculty members with their ongoing research or volunteer as a study participant to gain additional hands‑on experience.

research
Get Experience 

Sports media and analytics students gain real experience by reporting on campus sports for the Collegiate Times and Virginia Tech TV. They also take part in production and play‑by‑play work with the Virginia Tech Athletics Department and contribute to local broadcasts for the ACC Network. Many students secure internships with organizations such as ESPN, Fox Sports, professional and collegiate sports teams, and regional television stations. Through these opportunities, you’ll build job‑ready skills, strengthen your portfolio, and make valuable connections with industry professionals

internship
Come with us

Each year, the School of Communication offers a faculty‑led study abroad experience at Virginia Tech’s Center for International Scholarship in Riva San Vitale, Switzerland. The program begins with a one‑credit spring course on campus, followed by two weeks of immersive study in Switzerland. After returning, you’ll complete additional online coursework during the first summer session. This program gives you the chance to explore global communication while earning academic credit in a unique international setting.

building
Get Involved 

Students in sports media and analytics stay involved outside the classroom by joining professional organizations on campus. They founded a chapter of the National Sports Media Association and even hosted ESPN’s Rece Davis and producer Jim Gairo as guest speakers. Students can also participate in the Virginia Tech chapters of the Society of Professional Journalists and Women in Sports Media, gaining access to mentors, networking events, and professional development opportunities.

faculty
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Bachelor of Arts in Communication Degree

Sports Media and Analytics Major Requirements

  • Introduction to Sports Media
  • Sports Journalism
  • Public Relations and Sports
  • Social Media Analytics
  • Topics in Sports Communication 

Minor and Elective Hours

Our program gives you the opportunity to build knowledge in another area by pursuing a minor, double major, or cognate.


120 hrs
B.A. Communication

45 hrs
General Education

46 hrs
Major Requirements

29 hrs
Minor + Elective


 

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