Public Relations Major
Why Study Public Relations at Virginia Tech?
Virginia Tech's public relations program teaches through real-world experience. You'll have class projects that design public relations campaigns for real clients, find internships where you can manage PR communications and strategies, and learn from professors who've had successful careers as public relations practitioners. You complete a course of study certified by the Public Relations Society of America.
Of Students Pass the Certificate in Principles of PR Exam
1 of 40
Programs in the Nation Offering PRSA Certification
Careers and Further Study
What Can You Do with a major in Public Relations?
Jobs Held by Our Graduates
- PR strategist
- Communication director
- Marketing coordinator
- Digital marketing specialist
- Brand manager
- Special events planner
- Content specialist
- Nonprofit founders
Beyond the Classroom
We're one of only a few programs in the nation whose curriculum is certified by the Public Relations Society of America. That means your public relations courses will be great preparation for the public relations industry's entry-level certificate. All students take the Certificate in Principles of Public Relations exam. Earning this certificate will set you apart from the crowd of entry-level job applicants.
As a public relations major, you'll perform work for real clients — writing press releases and public service announcements, creating media packets and campaigns, and doing social media and online work for businesses that partner with the School of Communication.
Our faculty has a very good mix of experienced industry professionals and academic teaching and research scholars, meaning that, whether your interests are in a career as a public relations practitioner or going on to get a graduate degree, there's a mentor for you here.
Every year, the School of Communication sponsors a faculty-led study abroad experience at Virginia Tech's Center for International Scholarship in Riva San Vitale, Switzerland. The program includes a one-credit course in Blacksburg during the spring semester and two weeks of study in Switzerland, with online course components during the first summer session after you return from the trip.
What You'll Study
Bachelor of Arts in Communication Degree
- Including Virginia Tech's Pathways
Public Relations Major Requirements
- Principles of Public Relations
- Writing and Editing for PR
- Public Relations Case Studies
- Public Relations Campaigns
- Communication Law
Minor and Elective Hours
Our program gives you the opportunity to build knowledge in another area by pursuing a minor, double major, or cognate.
Minor + Elective
Discover all that Virginia Tech has to offer inside and outside of the classroom. Our campus life aims to build communities, promote holistic education, and cultivate environments that offer opportunities for leadership, innovation, and service.