Digital Public Relations and Marketing Communication Trends in Africa

Brandi Watkins and Anne W. Njathi

Routledge

 June 7, 2024

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa.