Political Campaign Communication

This eighth edition of Political Campaign Communication: Principles and Practicesprovides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors:

• incorporate examples from all levels — local, statewide, and national — to illustrate the communicative choices confronted in contemporary political campaigns,
• discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and
• draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies.