Douglas Cannon
Douglas Cannon, Associate Director, Professor of Practice

School of Communication
106 Shanks Hall
181 Turner St. NW
Blacksburg, VA 24061
540-231-2331 | dfcannon@vt.edu
Douglas Cannon is the associate director and a professor of practice in the School of Communication.
- How Faith Groups Practice Public Relations
- Public Relations
- PhD, The University of Texas at Austin
- MA, The Ohio State University
- BAJ, The Ohio State University
- Fellow, Public Relations Society of America
- Accredited in Public Relations plus Military Communication
- President, Religion Communicators Council, 2008-2010 and 2012-2013
- United Methodist Church Communication Executive, 1984-2008
Cannon, Douglas, “Course Development Project,” Sponsored by Networked Learning and Distance Strategies, Virginia Tech, $8,694.50. (May 27, 2014 - September 2014).
Books
Cannon, D. F. (Ed.) (2017). Study Guide for the Examination for Accreditation in Public Relations (4th edition). New York: Universal Accreditation Board.
Journal Articles
Cannon, D. F., & Mackay, J. B. (2017). Millennials fail to embrace civic duty to keep informed. Newspaper Research Journal, 38(3), 306-315.
Yang, G., & Cannon, D. F. (2017). Proximity prominent news value for online publication. Newspaper Research Journal, 38(2), 259-270.
Cannon, D. F. (2017). Not just doers of the word: An updated look at roles religion communicators play. Public Relations Journal, 11(1).
Cannon, D. F., & Cannon, L. E. (2016). Headlines vs. history: A case study comparing agenda-setting results to historical interpretations of the 1938 San Antonio pecan shellers strike. Media History, 23, 1-17. http://dx.doi.org/10.1080/13688804.2016.1262248
Cannon, D. (2015). Who Do You Say That I Am? A History of How Religion Communicators Have Often Avoided “Public Relations.” Journal of Public Relations Research, 27(3), 280-296.
Waymer, D., Cannon, D., & Curry, G. M. (2012). Delving deeper into diversity and PR: Exploring the public relations potential of the black church. Journal of Communication & Religion, 35, 12-34.
Cannon, D. (2011). Not conformed to this world: How U.S. religion communicators describe public relations. Public Relations Journal, 5(3), 27.
Cannon, D. (2011). Understanding relationality: A challenge for religion communicators. Global Media Journal—Canadian Edition, 4(1), 21-41.
Book Chapters
Cannon, D. (2014). All in the family: How should religion communicators understand relationships when conflicts arise? In Isaac Nahon-Serfaty & Rukhsana Ahmed (Eds.), New Media and Communication Across Religions and Cultures. Hershey, PA: IGI Global.
Cannon, D. (2000). Evaluation. In L. Bushkofsky (Ed.), How Shall They Hear? A Handbook for Religion Communicators (6th ed.). New York: Religion Communicators Council.
Phair, J., Cannon, D. F., Thurlow, A., & Wakefield, R. I. (2018). Program certification and accreditation: Defining standards for undergraduate programs. In K. L. Lewton & E. L. Toth (Eds.), Fast forward: Foundation & future state. Educators & practitioners: The Commission on Public Relations 2017 Report on Undergraduate Education (pp. 117-122). New York, NY: Commission on Public Relations Education.
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