Gamer Lab

The VT G.A.M.E.R. Lab is a small laboratory facility dedicated to investigating the social impact of video games, immersive virtual environments, simulations, and related media technologies.

Current projects being explored at the G.A.M.E.R. Lab include:

  • Social responses to violent media content (Summer 2011-Present)
  • Social behavior in online game environments (Summer 2011-Present)
  • New Reliability Procedures in Content Analyses of Interactive Media (Fall 2010-Present)
  • Portrayals of Characters in Virtual Worlds (Fall 2010-Present)
  • User-Generated Content in Multiplayer Console Games (Spring 2009-Present)
  • Psychological and Physiological Effects of Video Game Control Interface Advancements (Fall 2006-Present)
Gamer Lab
Gamer Lab 2

The laboratory is housed in 033 Shanks Hall on the campus of Virginia Polytechnic Institute and State University (a.k.a. Virginia Tech).  The lab's director is Dr. James D. Ivory, professor in the Department of Communication.

Contact Us


James D. Ivory
Research Director
111 Shanks Hall
540-231-6507
jivory@vt.edu