Katherine Haenschen

Katherine Haenschen

Katherine Haenschen

Assistant Professor


145 Shanks Hall
181 Turner Street, 
Blacksburg, VA 24061




Department Membership



  • Political Communication
  • Digital Media
  • Social Media Analytics
  • Research Methods

Professional Activities

  • International Communication Association
  • National Communication Association
  • Association for Education in Journalism and Mass Communication
  • American Political Science Association 


  • Ph.D., University of Texas at Austin
  • M.A., University of Chicago
  • B.A., Columbia University



    Open Science Foundation pre-registration challenge prize ($1,000) for "Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment" accepted to Political Communication (co-author Jay Jennings) (Fall 2018)

    Honorable Mention, Best Dissertation Award, Information Technology & Politics Section, American Political Science Association (Fall 2017)

    Kyoon Hur Dissertation Award, Mass Communication Division, International Communication Association (Summer 2017) 

    Outstanding Dissertation Award, Department of Radio-Television-Film, University of Texas at Austin (Spring 2017)  

    Top Student Paper, Political Communication Interest Group, Association for Education in Journalism and Mass Communication (August 2014)

    Selected Publications

    Refereed Journal Articles 

    Haenschen, K. & Wolf, J.* (in press). Disclaiming responsibility: How platforms deadlocked the Federal Election Commission's efforts to regulate digital political advertising. Telecommunications Policy. doi: 10.1016/j.telpol.2019.04.008 * graduate student co-author

    Haenschen, K. (2019). Self-reported vs. digitally recorded: Measuring political activity on Facebook. Social Science Computer Review. doi:10.1177/0894439318813586

    Haenschen, K. & Jennings, J. (2019). Mobilizing Millennials with targeted Internet advertisements: A field experiment. Political Communication. doi:10.1080/10584609.2018.1548530

    Haenschen, K. (2016). Social pressure on social media: Using Facebook status updates to increase voter turnout. Journal of Communication, 66(4), 542-563. doi:10.1111/jcom.12236 

    Book Chapters

    Haenschen, K., Horning, M. & Kuypers, J.A. (2018). Donald J. Trump's Use of Twitter in the 2016 Campaign. In J.A. Kuypers (Ed.) The 2016 American Presidential Campaign and the News Media: Implications for the American Republic and Democracy. Rowman & Littlefield. 

    Stroud, N. J., & Haenschen, K. (2018). Experiments. In P. Napoli (Ed.) Mediated Communication. Handbooks of Communication Science (Series Ed. P. J. Schulz and P. Cobley). De Gruyter Mouton.

    Haenschen, K. (in press) News in the Newsfeed: Partisan Selective Exposure In Curated Flows of News Content on Facebook. In Sharon E. Jarvis (Ed.) How Right Wing Media and Messaging (Re)Made American Politics. Routledge.

    Non-Refereed Publications 

    Frischmann, B. & Haenschen, K. (2018, June 21). How Facebook programmed our relatives. Scientific American. Available https://blogs.scientificamerican.com/observations/how-facebook-programmed-our-relatives/

    Haenschen, K. (2017, September 9). If Mark Zuckerberg runs for president, will Facebook help him win? (op-ed). The Guardian. Available https://www.theguardian.com/commentisfree/2017/sep/09/mark-zuckerberg-president-facebook-algorithm

    Haenschen, K. & Ellenbogen, P. (2016, December 14). Disrupting the business model of the fake news industry. Freedom To Tinker. Available https://freedom-to-tinker.com/2016/12/14/disrupting-the-business-model-of-the-fake-news-industry/

    Sponsored Research 

    $3,696.00. Niles Research Grant. Co-PIs Haenschen, K. & Tamul, D.J. Awarded by the College of Liberal Arts and Human Sciences, Virginia Tech (Summer 2019 – Spring 2020).

    $99,984.95. What does voting mean? Perceptions, barriers, and opportunities. PI Jarvis, S. Co-PI Nold, S.; Albertson, B., Haenschen, K., Cutbirth, J., & Jennings, J. Awarded by the Democracy Fund to the Annette Strauss Institute for Civic Life (Summer 2018 - Spring 2019).

    $8,000. Dean's Faculty Fellowship. Co-PIs Haenschen, K.& Tedesco, J. Awarded by the College of Liberal Arts and Human Sciences, Virginia Tech (Summer 2018 – Spring 2019).

    $6,000. Vibrant Virginia Seed Grant. PI Haenschen, K. Awarded by the Office of Economic Development, Virginia Tech (Fall 2018-Summer 2019). 

    $150,000. Dallas Votes Project. PI Atkinson, L. Co-PI Nold, S; Blank, J., Haenschen, K., Henson, J., Jennings, J. & Shaw, D. Awarded by Garrett & Cecelia Boone and the Meadows Foundation to the Annette Strauss Institute for Civic Life (Fall 2016-Spring 2017).