Douglas Cannon

Douglas Cannon

Assistant Professor


106 Shanks Hall
181 Turner St. NW
Blacksburg, VA 24061




Department Membership



  • How Faith Groups Practice Public Relations
  • Public Relations

Professional Activities

  • Fellow, Public Relations Society of America
  • Accredited in Public Relations plus Military Communication
  • Immediate Past President, Religion Communicators Council, 2013-2015
  • United Methodist Church Communication Executive, 1984-2008


  • Ph.D, The University of Texas at Austin
  • M.A., The Ohio State University
  • B.A.J., The Ohio State University

Research Interests

Awards and Honors

Cesar Chavez Action and Commitment Award, Florida Education Association (2015)

Future Faculty Development Program, Virginia Tech (2014)

Linton Grinter Fellowship, Department of Political Science, University of Florida (2010-2014)

Selected Publications


Cannon, D. & Barnes, S. G. (Eds.) (2015). Study Guide for the Certificate in Principles of Public Relations Examination (2nd edition). New York: Universal Accreditation Board.

Book Chapters

Cannon, D. (2014). All in the family: How should religion communicators understand relationships when conflicts arise? In Isaac Nahon-Serfaty & Rukhsana Ahmed (Eds.), New Media and Communication Across Religions and Cultures. Hershey, PA: IGI Global.

Cannon, D. (2000). Evaluation. In L. Bushkofsky (Ed.), How Shall They Hear? A Handbook for Religion Communicators (6th ed.). New York: Religion Communicators Council.


Cannon, D. (2015). Who Do You Say That I Am? A History of How Religion Communicators Have Often Avoided “Public Relations.” Journal of Public Relations Research, 27(3), 280-296.

Waymer, D., Cannon, D., & Curry, G. M. (2012). Delving deeper into diversity and PR: Exploring the public relations potential of the black church. Journal of Communication & Religion, 35, 12-34.

Cannon, D. (2011). Not conformed to this world: How U.S. religion communicators describe public relations. Public Relations Journal, 5(3), 27.

Cannon, D. (2011). Understanding relationality: A challenge for religion communicators. Global Media Journal—Canadian Edition, 4(1), 21-41.

Sponsored Research

Cannon, Douglas, “Course Development Project,” Sponsored by Networked Learning and Distance Strategies, Virginia Tech, $8,694.50. (May 27, 2014 - September 2014).