Jung Eun Lee

Jung Eun Lee

Assistant Professor of Apparel


109 Wallace Hall
295 West Campus Dr.
Blacksburg, VA 24061





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  • Product Development
  • Fashion Illustration
  • Computer-Aided Design
  • Flat Pattern Making
  • Draping

Professional Activities

  • Member, International Textile and Apparel Assocation
  • Member, American Collegiate Retailing Association


  • Ph.D. The Ohio State University
  • M.S. Hanyang University
  • B.S. Hanyang University

Awards and Honors

Lee, J.E. (November, 2012). The effect of tensile price claim and price discount disconfirmation on online customers’ perceptions and purchase intentions. Graduate Research Awards for Dissertation Research, Department of Consumer Sciences, The Ohio State University. ($1,000) 

Dissertation Fellowship, The Ohio State University, 2012 - 2013

Teaching Associateship, The Ohio State University, 2009 - 2012

Selected Publications


Lee, J.E. & Stoel, L. (2014). High versus low online price discounts: Effects on customers’ perception of risks. Journal of Product & Brand Management, 23(6), 401-412.

Lee, J.E. & Lee, K.-H. (2013). Role of risk-reduction activities in e-shopping of fashion products. The Research Journal of the Costume Culture, 21(1), 129-138.

Lee, J.E., Cho, J.R., & Stoel, L. (2012). Store attributes as determinants of store loyalty: Moderating effect of rural versus urban apparel shoppers. The Research Journal of the Costume Culture, 20(1), 99-110.

Lee, J.E., & Lee, K.-H. (2009). Purchase motives, use of information sources, and decision making styles of online clothing shoppers. Journal of the Korean Society of Clothing and Textiles, 33(6), 880-892.