Jenn Mackay

Jenn Mackay

Jenn Mackay

Assistant Professor


139 Shanks Hall
181 Turner St. NW
Blacksburg, VA 24061




Department Membership



  • Ethics in Journalism
  • Technology in Journalism
  • Reporting

Professional Activities

  • Association for Education in Journalism and Mass Communication (AEJMC)
  • International Communication Association (ICA)
  • Association for Practical and Professional Ethics (APPE)


  • Ph.D. University of Alabama, 2008
  • M.A. University of Alabama, 2004
  • B.A. in Journalism, 1998

Research Interests

    Awards and Honors

    Best Student Paper/Carol Burnett Award, Media Ethics Division, Association for Education and Journalism in Mass Communication, "The media ethics necessity: Do journalism students need to study ethics?" Paper presented at the 87th annual conference of the Association for Education in Journalism and Mass Communication, Toronto, Canada.

    Outstanding Master's Student Award, University of Alabama, April 2004.

    Selected Publications


    Mackay, J.B. (in press). Finding Justice Online in A Tormented College Town:  Virginia Tech And The Anonymous Commentary War. In Contemporary Media Ethics: A Practical Guide for Students, Scholars and Professionals in the Globalized World, 2nd ed. Spokane, WA: Marquette Books.


    Sloan, W.D., & Mackay, J.B. (Eds.), (2007). Media Bias? Jefferson, NC: McFarland & Company, Inc.


    Mackay, J.B. and Bailey, E. (2012). Succulent Sins, Personalized Politics, and Mainstream Media’s Tabloidization Temptation. International Journal of Technoethics, 3(4), 41-53.

    Mackay, J.B. (2012). Journalistic Constraints: Weighing the pressures on ethical decisions. Newspaper Research Journal, 33, 24-37.

    Mackay, J.B. and Lowrey, W.  (2011). The Credibility Divide: Reader Trust of Online Newspapers and Blogs. Journal of Media Sociology ,3, 39-57.

    Mackay, J. B. (2008). Journalist reliance on teens andchildren.  Journalism & Mass Media Ethics, 23, 126-140.