Douglas Cannon

Douglas Cannon

Douglas Cannon

Assistant Department Head, Professor of Practice


106 Shanks Hall
181 Turner St. NW
Blacksburg, VA 24061




Department Membership



  • How Faith Groups Practice Public Relations
  • Public Relations

Professional Activities

  • Fellow, Public Relations Society of America
  • Accredited in Public Relations plus Military Communication
  • President, Religion Communicators Council, 2008-2010 and 2012-2013
  • United Methodist Church Communication Executive, 1984-2008


  • Ph.D, The University of Texas at Austin
  • M.A., The Ohio State University
  • B.A.J., The Ohio State University

Research Interests

    Selected Publications


    Cannon, D. F. (Ed.) (2017). Study Guide for the Examination for Accreditation in Public Relations (4th edition). New York: Universal Accreditation Board.

    Book Chapters

    Cannon, D. (2014). All in the family: How should religion communicators understand relationships when conflicts arise? In Isaac Nahon-Serfaty & Rukhsana Ahmed (Eds.), New Media and Communication Across Religions and Cultures. Hershey, PA: IGI Global.

    Cannon, D. (2000). Evaluation. In L. Bushkofsky (Ed.), How Shall They Hear? A Handbook for Religion Communicators (6th ed.). New York: Religion Communicators Council.

    Phair, J., Cannon, D. F., Thurlow, A., & Wakefield, R. I. (2018). Program certification and accreditation: Defining standards for undergraduate programs. In K. L. Lewton & E. L. Toth (Eds.), Fast forward: Foundation & future state. Educators & practitioners: The Commission on Public Relations 2017 Report on Undergraduate Education (pp. 117-122). New York, NY: Commission on Public Relations Education.


    Cannon, D. F., & Mackay, J. B. (2017). Millennials fail to embrace civic duty to keep informed. Newspaper Research Journal, 38(3), 306-315.

    Yang, G., & Cannon, D. F. (2017). Proximity prominent news value for online publication. Newspaper Research Journal, 38(2), 259-270.

    Cannon, D. F. (2017). Not just doers of the word: An updated look at roles religion communicators play. Public Relations Journal, 11(1). 

    Cannon, D. F., & Cannon, L. E. (2016). Headlines vs. history: A case study comparing agenda-setting results to historical interpretations of the 1938 San Antonio pecan shellers strike. Media History, 23, 1-17.

    Cannon, D. (2015). Who Do You Say That I Am? A History of How Religion Communicators Have Often Avoided “Public Relations.” Journal of Public Relations Research, 27(3), 280-296.

    Waymer, D., Cannon, D., & Curry, G. M. (2012). Delving deeper into diversity and PR: Exploring the public relations potential of the black church. Journal of Communication & Religion, 35, 12-34.

    Cannon, D. (2011). Not conformed to this world: How U.S. religion communicators describe public relations. Public Relations Journal, 5(3), 27.

    Cannon, D. (2011). Understanding relationality: A challenge for religion communicators. Global Media Journal—Canadian Edition, 4(1), 21-41.

    Sponsored Research

    Cannon, Douglas, “Course Development Project,” Sponsored by Networked Learning and Distance Strategies, Virginia Tech, $8,694.50. (May 27, 2014 - September 2014).