Chelsea Woods

Chelsea Woods

Chelsea Woods

Assistant Professor


110 Shanks Hall (0311) 
181 Turner St. NW 
Blacksburg, VA 24061




Department Membership


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  • Public relations
  • Crisis communication
  • Issues management
  • Reputation management
  • Corporate social responsibility


  • Ph.D., University of Kentucky
  • M.A., University of North Carolina at Charlotte
  • B.A., Campbell University

Research Interests

    Awards and Honors

    Top Four Faculty Paper, Public Relations Division, National Communication Association, 2017

    Top Four Faculty Paper, Public Relations Division, Southern States Communication Association, 2017

    Top Student Paper, Applied Communication Division, Southern States Communication Association, 2016

    Selected Publications


    Woods, C. L., (in press). “Are your tanks filled with orca tears?”: Crisis frames and message convergence in SeaWorld’s tanked Twitter campaign. Corporate Reputation Review. doi: 10.1057/s41299-017-0039-y

    Sutton, J., Woods, C., & Vos, S. (in press). Channel beliefs and risk information seeking: A free-response approach. Journal of Contingencies and Crisis Management. doi: 10.1111/1468-5973.12197

    Williams, G. A., Woods, C. L., & Staricek, N. C. (2017). Restorative rhetoric and social media: An examination of the Boston Marathon Bombing. Communication Studies. doi:10.1080/10510974.2017.1340901

    Woods, C. L. (2016). When more than reputation is at risk: How two hospitals responded to Ebola. Public Relations Review42, 893-902. doi: 10.1016/j.pubrev.2016.10.002