Virginia Tech® home

Doris H. Kincade

Doris Kincade, Professor

Dorothy Skiles Conner, Instructor
Doris Kincade, Professor

Department of Apparel, Housing, and Resource Management


Doris Kincade is a professor in the Department of Apparel, Housing, and Resource Management.

  • Ph.D., University of North Carolina
  • M.S.H.E., East Carolina University
  • B.S., East Carolina University
  • Member of the Executive Board of Directors, Korean Academy of Marketing Society
  • Editorial Review Board Member, Journal of Fashion and Marketing Management
  • Editorial Review Board Member,  International Journal of Costume and Fashion
  • International Textile and Apparel Association, former Board Member
  • American Collegiate Retailing Association
  • Thank a Teacher Note. January 27, 2022. The Center for Excellent in Teaching & Learning. Virginia Tech.

  • Readership report from Iowa State Digital Repository: In 2022, 50% were downloads by industry. The most recent downloads were for the abstract on “Service Learning on College Campuses.”  

  • “Outstanding Remote Teaching,” nominated by students, 2021, sponsored by TLOS, Virginia Tech.

  • Readership report from Iowa State Digital Repository:  In 2021, an average of 30 downloads per month from research placed in International Textiles and Apparel Association venues. 

  • Ranked 18th among Top 30 Clothing and Textiles researchers as per Hyun, Han, Leslie (2016) Clothing and Textiles Research Journal article

  • Top 10 Recommended Industry Reading: Clothing and Textiles Research Journal (2016)

  • Global Who's Who, Marquis Who's Who. (January 2015)
    Top 10 Articles (Download Figure), International Journal of Retail & Distribution Management. (December 2015).

  • Recognition of Research, American Collegiate Retailing Association, 2013

  • Recognition of Research, Korean Marketing Scholars, 2012 

  • Excellence in Research and Creative Scholarship Award, College of Liberal Arts and Human Sciences, Virginia Tech, 2012

  • Kim, J., and Kincade, Doris H. 2012. Examination of Cotton Usage through a Review of Careers for Apparel Option Alumni: Speaker Series. Sponsored by Cotton Incorporated, $42,000. (Co-I: 40%), (Note: Grant was funded but not accepted due to Dr. Kim’s resignation from the university during funding period.)
  • Kim, J., and Kincade, Doris H. 2011. Academic Assessment in the Apparel Product Development and Merchandising Curriculum, Assessment Dissemination Grant, Office of Assessment & Evaluation, Virginia Tech, $1,400. (Co-PI: 50%) (Note: This grant follows a 2010 award from the Office of Assessment for data collection.)
  • Kim, J., and Kincade, Doris H. 2010. Core Competency Assessment Grant. 6 months duration, Source: Office of Academic Assessment, VT, $2,000. (CoPI: 50%) 

Kincade, D. H., & Gibson, F. Y. (2010). Merchandising of Fashion Products, Upper Saddle River, NJ: Pearson/Prentice Hall. 650 pages.

Kincade, D. H. (2008). Sewn product quality: A management perspective, Upper Saddle River, NJ: Prentice Hall.

Kincade, D., Gibson, F., and Woodard, G. (2004). Merchandising mathematics: A managerial approach. Upper Saddle River, NJ: Prentice Hall.

  • Kincade, D. H., Solis, O. J., & Turner, W. D. (2022). You Want Your Students to DoService-Learning Where? On-Campus Options for Fashion Merchandising and Consumer Studies Students. Journal of Human Sciences and Extension, 10(3), 9. DOI:
  • Kincade, D. H., & Dull, E. H. (2022). 3 T's + Thresholds and Transformation. Thresholds 50: Before // After.
  • Kincade, D. H., & Annett-Hitchcock, K. E. (2021). A retrospect on the US apparel industry: Expert predictions and reality data. Research Journal of Textile and Apparel, 25(4), 396-413. Kincade, D. H., Turner, W. D., Solis, O., & Dull, E. H. (2018). Assessing millennials in college-level fashion design studios: A study in evidence-based practice. The International Journal of Art & Design Education. 10.1111/jade.12167.
  • Bhang, Y., Kincade, D. H., & Rogers, F. T. (2018). Assortment planning for retail buying, retail store operations, and firm performance. Journal of Distribution Science, 16(8), 15-27.
  • Kincade, D. H., & Dull, E. H. (2017). Two hundred years of textile factories in the U.S. South: Assessment of architecture for vernacular impact and technology change. Clothing and Textiles Research Journal, 35(3), 172-186.
  • Yang, J.-H., Kincade, D. H., Chen-Yu, H. (2015). Types of apparel mass-customization and levels of modularity and variety. Clothing and Textiles Research Journal, 33(3), 199-212.
  • Kincade, Doris H., et al. (2013), “An Empirical Investigation of Apparel Production Systems and Product Line Groups Through the Use of Collar