110 Shanks Hall
181 Turner St. NW
Blacksburg, VA 24061
new communication technology
Awards and Honors
Graduate Teaching Assistantship, College of Communication and Information Sciences at the University of Alabama, 2011-2013
Travel Fund Award, Graduate School at the University of Alabama, 2013
Top Paper Award, BEA Proposals in Progress Competition, April 2012
Watkins, B. (2014). An integrated approach to Sports Branding: Examining the Influence of Social Media on Brand Outcomes. The International Journal of Strategic Communication (6)2, 20-30.
Watkins, B., & Lewis, R. (2014). Winning with apps: A case study of the current branding strategies employed on professional sport team mobile apps. International Journal of Sport Communication 7, 399-416. doi: http://dx.doi.org/10.1123/IJSC.2014-0009
Watkins, B., & Lewis, R. (2014). Initiating dialogue on social media: An investigation of athletes’ use of dialogic principles and structural features of Twitter. Public Relations Review 40 (853-855).
Sports and Public Relations
Writing and Editing for Public Relations
Dr. Watkins’ research looks at how organizations use social media to create, maintain, and enhance relationships with their publics. Most of her research is conducted in the context of professional sports.
Public Relations in Sports
Association for Education in Journalism & Mass Communication (AEJMC)