109 Wallace Hall
295 West Campus Dr.
Blacksburg, VA 24061
Awards and Honors
Lee, J.E. (November, 2012). The effect of tensile price claim and price discount disconfirmation on online customers’ perceptions and purchase intentions. Graduate Research Awards for Dissertation Research, Department of Consumer Sciences, The Ohio State University. ($1,000)
Dissertation Fellowship, The Ohio State University, 2012 - 2013
Teaching Associateship, The Ohio State University, 2009 - 2012
Lee, J.E. & Stoel, L. (2014). High versus low online price discounts: Effects on customers’ perception of risks. Journal of Product & Brand Management, 23(6), 401-412.
Lee, J.E. & Lee, K.-H. (2013). Role of risk-reduction activities in e-shopping of fashion products. The Research Journal of the Costume Culture, 21(1), 129-138.
Lee, J.E., Cho, J.R., & Stoel, L. (2012). Store attributes as determinants of store loyalty: Moderating effect of rural versus urban apparel shoppers. The Research Journal of the Costume Culture, 20(1), 99-110.
Lee, J.E., & Lee, K.-H. (2009). Purchase motives, use of information sources, and decision making styles of online clothing shoppers. Journal of the Korean Society of Clothing and Textiles, 33(6), 880-892.
Flat Pattern Making
Member, International Textile and Apparel Assocation